It’s bad enough that you have to fight for a place in the spotlight with your site internationally, but this is only half the battle. As a local business, you also need to focus on the most immediate market, namely the residents in your vicinity. Is it really necessary to dig so deep? In basic terms, no. You don’t have to worry about competing for local traffic if you don’t feel like it. There’s just one problem, though, which comes in the form of your competition. Chances are your rivals are doing it right now.
Statistics prove that an increasing number of people will “shop” on their phone before leaving the house. This doesn’t mean they will conclude the actual purchase, but they will check for businesses in their vicinity. More specifically, which business is closer and will they have whatever the shopper is looking for?
Instead of aimlessly driving around and hoping to find what they are looking for, people have become quite comfortable with doing the search from the comfort of their couch. This brings the point back to whether it is really necessary to invest in local SEO?
Assuming you agree that it’s a rather critical part of your business strategy, you need to find out how to make it stand out. Just like with an ordinary site, you need to start competing for the spotlight. So what’s the key to local SEO?
It would seem the most important aspect of local SEO are links. It was predicted that links would become increasingly important back in 2014, and this predication has manifested itself. Even though it’s not the only variable that should be taken into account, it could just be the ticket for reaching big heights.
Another strange factor that has proven to be influential is throwing more words onto location pages. There are several claims that Google would be moving in a more sophisticated direction in terms of content usage, but the longer pages still enjoy a better chance of ranking higher. This doesn’t mean you can post any useless information, but you don’t have to hire a young Charles Dickson to write what’s necessary. By keeping the content high quality and utilizing keywords through the longer material, you should survive algorithm changes while receiving a boost.
As for elements you shouldn’t be too worried about, don’t spend too much time with GEO text. It’s logical to believe that using a city or town name in the content and title will help with local rankings. But according to research, there is no connection between the two.
So when it comes down to it, the key to local SEO is still safe in retro tactics. Above everything else, it’s the healthy links that will help you stand out in a local search and it would be wise to really focus on it. However, it’s also important to remember all the variables. You want all your basis covered because Google is constantly expanding the ways to reach higher rankings.